The Dynamic Relationship between Pet Owners, the Pet Marketplace and Cultural Meanings: continuing the dialogue between consumer behaviour and other disciplines
Cheetham, Fiona and McEachern, Morven G.
(2009)
The Dynamic Relationship between Pet Owners, the Pet Marketplace and Cultural Meanings: continuing the dialogue between consumer behaviour and other disciplines.
In: 38th EMAC Annual Conference 2009, 26th - 29th May 2009, Nantes, France.
(Unpublished)
The Dynamic Relationship between Pet Owners, the Pet Marketplace and Cultural Meanings: continuing the dialogue between consumer behaviour and other disciplines