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Uncovering Covert Consumer Resistance in the UK Pet Marketplace

Cheetham, Fiona and McEachern, Morven G. (2011) Uncovering Covert Consumer Resistance in the UK Pet Marketplace. In: 40th EMAC Annual Conference 2011, 24th - 27th May 2011, Ljubljana, Slovenia. (Unpublished)
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Title:
Uncovering Covert Consumer Resistance in the UK Pet Marketplace
Creators:
Cheetham, Fiona and McEachern, Morven G.
Official URL:
http://www.emac-online.org/r/default.asp?iId=IIFKL
Date:
May 2011
Subjects:
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Library
Item Type:
Conference or Workshop Item
Presentation Type:
Paper
Depositing User:
Cherry Edmunds
Date Deposited:
31 Oct 2012 15:18
Revision:
9
Last Modified:
28 Aug 2021 11:23
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