Cadbury's

This case melds together two different perspectives on the growth and development of Cadburys. Firstly the case consider the story of strategy – charting the development of the business model, the nature of competition and the strategies for growth pursued up to the current day. Secondly the case undertakes an extensive exploration of the ethos and values that have infused the business, from its inception to the current day.
Through study and in class discussion the learner will be able appreciate:
• The challenges of the global confectionary industry;
• The corporate and business unit strategies pursued by Cadbury’s
• And importantly, the influence of values and organisational culture in both strategy creation and implementation.