Creativity in a School of Art and Design: Opportunites , Barriers and Achievements in contributing to a University Entrepreneurial Strategy

'Creativity is the currency of our time and it has no boundaries' is the mission statement of the School of Art, Design and Architecture at the University of Huddersfield. it is a statement introduced a few years ago to demonstrate the School's commitment to the role of creativity, innovaiton and enterprise that woudl foster the next generation of creative practitioners and their role in supporting the UKs creative industries. However, it is apparent that the increasingly challenging and competitive environment in which Universities operate can be brought into sharp focus by looking closely at the impact on a single subject discipline, in this case the contribution that art and design maskes to the wider debate on entrepreneurial activity