CRM's theoretical constructs and effectiveness in improving customer value

Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)

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URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

URI:

https://eprints.hud.ac.uk/id/eprint/11955

Title:

CRM's theoretical constructs and effectiveness in improving customer value

Creators:

Chen, C-I., Wright, Len Tiu and Starkey, M.

Date:

July 2010

Subjects:

H Social Sciences > HB Economic Theory

Schools:

Huddersfield Business School

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Item Type:

Conference or Workshop Item

Presentation Type:

Paper

Depositing User:

Sharon Beastall

Date Deposited:

17 Nov 2011 12:54

Revision:

Last Modified:

28 Aug 2021 11:11

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