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The effectiveness of digital signage for shopping malls - a cross national qualitative study

Newman, A., Dennis, C., Wright, Len Tiu and King, T. (2007) The effectiveness of digital signage for shopping malls - a cross national qualitative study. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11942
Title:
The effectiveness of digital signage for shopping malls - a cross national qualitative study
Creators:
Newman, A., Dennis, C., Wright, Len Tiu and King, T.
Editors:
Wright, Len Tiu
Date:
December 2007
Subjects:
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Presentation Type:
Paper
Depositing User:
Sharon Beastall
Date Deposited:
16 Nov 2011 09:08
Revision:
6
Last Modified:
28 Aug 2021 11:11
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