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Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses

Wright, Len Tiu, Martin, Lynn M and Stone, Merlin (2003) Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 173-184. ISSN 0967-3237
Abstract

This paper presents a discussion of the literature and research about small ethnic minority businesses (SEMBs). Their business practices and characteristics, family and community ties and attitudes concerning measuring, targeting and relationship marketing are explored. Conclusions are drawn about ethnic businesses and recommendations for further study are given.

Information
URI:
https://eprints.hud.ac.uk/id/eprint/11684
URI:
https://eprints.hud.ac.uk/id/eprint/11684
URI:
https://eprints.hud.ac.uk/id/eprint/11684
URI:
https://eprints.hud.ac.uk/id/eprint/11684
URI:
https://eprints.hud.ac.uk/id/eprint/11684
URI:
https://eprints.hud.ac.uk/id/eprint/11684
Title:
Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses
Creators:
Wright, Len Tiu, Martin, Lynn M and Stone, Merlin
Identification Number:
10.1057/palgrave.jt.5740106
Official URL:
http://dx.doi.org/10.1057/palgrave.jt.5740106
Date:
November 2003
Subjects:
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Library
Item Type:
Article
Depositing User:
Sharon Beastall
Date Deposited:
13 Oct 2011 09:37
Revision:
9
Last Modified:
28 Aug 2021 11:10
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