US HQ views of their subsidiaries : marketing strategies in the UK

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) US HQ views of their subsidiaries : marketing strategies in the UK. In: Proceedings of the marketing education group conference. Academy of marketing, pp. 387-418.

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URI:

https://eprints.hud.ac.uk/id/eprint/11599

URI:

https://eprints.hud.ac.uk/id/eprint/11599

URI:

https://eprints.hud.ac.uk/id/eprint/11599

URI:

https://eprints.hud.ac.uk/id/eprint/11599

URI:

https://eprints.hud.ac.uk/id/eprint/11599

Title:

US HQ views of their subsidiaries : marketing strategies in the UK

Creators:

Doyle, P., Saunders, J.A. and Wright, Len Tiu

Date:

July 1988

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

Additional Information:

Paper presented at Marketing Education Group conference - Marketing – Past, present and future. Held at Huddersfield Polytechnic 1988

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Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

04 Oct 2011 12:53

Revision:

Last Modified:

28 Aug 2021 11:10

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