A comparative study of US and Japanese marketing strategies

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies. In: 1987 AMA educators' proceedings. American Marketing Association, p. 48. ISBN 9780877571827

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URI:

https://eprints.hud.ac.uk/id/eprint/11596

Title:

A comparative study of US and Japanese marketing strategies

Creators:

Doyle, P., Saunders, J.A. and Wright, Len Tiu

Editors:

Douglas, Susan P

Date:

June 1987

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

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Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

04 Oct 2011 11:52

Revision:

Last Modified:

28 Aug 2021 11:10

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