Modeling Shopper Responses to Retail Digital Signage

Dennis, Charles, Newman, Andrew, Michon, Richard, Wright, Len Tiu and Brakus, J. (2011) Modeling Shopper Responses to Retail Digital Signage. In: Advanced Technologies Management for Retailing: Frameworks and Cases. IGI Global. ISBN 9781609607388

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URI:

https://eprints.hud.ac.uk/id/eprint/11594

Title:

Modeling Shopper Responses to Retail Digital Signage

Creators:

Dennis, Charles, Newman, Andrew, Michon, Richard, Wright, Len Tiu and Brakus, J.

Editors:

Pantano, Eleonora and Timmermans, Harry

Official URL:

http://www.igi-global.com/book/advanced-technologi...

Date:

June 2011

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

Library

Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

04 Oct 2011 11:26

Revision:

Last Modified:

28 Aug 2021 11:10

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