Customer relationship management and marketing insights

Wright, Len Tiu and Stone, M. (2009) Customer relationship management and marketing insights. In: Strategic Marketing Management: A Process Based Approach. Cengage Learning EMEA, pp. 257-270. ISBN 9781844800001

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URI:

https://eprints.hud.ac.uk/id/eprint/11592

Title:

Customer relationship management and marketing insights

Creators:

Wright, Len Tiu and Stone, M.

Editors:

Moutinho, L. and Southern, G.

Date:

November 2009

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

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Item Type:

Book Chapter

Depositing User:

Sharon Beastall

Date Deposited:

04 Oct 2011 11:11

Revision:

Last Modified:

28 Aug 2021 11:10

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