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The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania

Wright, Len Tiu and Kelemen, Mihaela (2000) The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania. In: Marketing and feminism : current issues and research. Routledge, pp. 143-159. ISBN 9780415219730
Information
URI:
https://eprints.hud.ac.uk/id/eprint/11560
URI:
https://eprints.hud.ac.uk/id/eprint/11560
URI:
https://eprints.hud.ac.uk/id/eprint/11560
URI:
https://eprints.hud.ac.uk/id/eprint/11560
URI:
https://eprints.hud.ac.uk/id/eprint/11560
URI:
https://eprints.hud.ac.uk/id/eprint/11560
Title:
The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania
Creators:
Wright, Len Tiu and Kelemen, Mihaela
Editors:
Catterall, Miriam, Maclaran, Pauline and Stevens, Lorna
Date:
June 2000
Subjects:
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Depositing User:
Sharon Beastall
Date Deposited:
27 Sep 2011 12:47
Revision:
8
Last Modified:
28 Aug 2021 11:10
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