London Zoo (B)

The (A) case (391-044-1) describes the situation at London Zoo in 1988 and the challenges then faced by management. The Zoo needed to attract more visitors and more revenue, but certain strategic alternatives were either constrained or likely to prove unpopular with particular stakeholders. Part (B) summarises the situation some three years later when the press reported that London Zoo faced the real threat of closure. The case has been written to provoke discussion on the objectives of one particular not-for-profit organisation.