Number of items: 8.
2016
Shaw, Alan
(2016)
How to sell your B2C offering globally via e-commerce.
In: International Marketing Masterclass, 4th Nov 2016, Leeds, UK.
(Unpublished)
Shaw, Alan
(2016)
Enhancing the Social Ecological Framework: a Social Marketing Solution.
Doctoral thesis, University of Hull.
2014
Shaw, Alan
(2014)
The suitability of SROI to assess Social Marketing Campaigns.
In:
‘Broadening the Scope’ Proceedings ISM Open Conference 2014.
The Open University, pp. 57-59.
Shaw, Alan
(2014)
How to enhance the Social Ecological Framework by incorporating Bronfenbrenner’s Process, Person, Context and Time Model.
In: Academy of Marketing Conference, 7-10th July 2014, Bournemouth University.
(Unpublished)
Shaw, Alan
(2014)
Should Social Marketing Campaigns be centralised or decentralised?
In: Academy of Marketing Conference, 7-10th July 2014, Bournemouth University.
(Unpublished)
Shaw, Alan
(2014)
Using Social Marketing To Change the Health Behaviours of Individuals Living With Diabetes.
In: Academy of Marketing Conference, 7-10th July 2014, Bournemouth University.
(Unpublished)
2013
Shaw, Alan
(2013)
The business of healthcare.
In: Interdisciplinary Research Seminar, February 2013, Hull.
(Unpublished)
2011
Shaw, Alan
(2011)
Market segmentation and the impact of online media.
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 11 (3).
pp. 254-262.
ISSN 1745-7904
This list was generated on Fri Aug 27 22:04:08 2021 UTC.
