Items where Author is Prigmore, Martyn

consumer behaviour

AL-Majali, Faris and Prigmore, Martyn (2010) Consumers channel choice behavior in multi-channel environments: what are the influences on consumers to choose the online distribution channels over other alternative offline channels. In: Future Technologies in Computing and Engineering: Proceedings of Computing and Engineering Annual Researchers' Conference 2010: CEARC’10. University of Huddersfield, Huddersfield, pp. 98-104. ISBN 9781862180932

consumer internet choice

AL-Majali, Faris and Prigmore, Martyn (2010) Consumers channel choice behavior in multi-channel environments: what are the influences on consumers to choose the online distribution channels over other alternative offline channels. In: Future Technologies in Computing and Engineering: Proceedings of Computing and Engineering Annual Researchers' Conference 2010: CEARC’10. University of Huddersfield, Huddersfield, pp. 98-104. ISBN 9781862180932

Multi-channel

AL-Majali, Faris and Prigmore, Martyn (2010) Consumers channel choice behavior in multi-channel environments: what are the influences on consumers to choose the online distribution channels over other alternative offline channels. In: Future Technologies in Computing and Engineering: Proceedings of Computing and Engineering Annual Researchers' Conference 2010: CEARC’10. University of Huddersfield, Huddersfield, pp. 98-104. ISBN 9781862180932