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Items where Author is Cockayne, David

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Number of items: 7.


Cockayne, David, Papalexi, Marina and Jordan, Christine (2016) Location, Location, Location: Exploring macro-market influences and impacts of reshoring on operational decision-making. In: Academy of Marketing B2B SIG, 23rd - 24th June 2016, Paris, France. (Unpublished)

Cockayne, David (2016) Business moguls seek to build a Wanda-full future for sport in China. The Conversation. ISSN 2044-5032

Cockayne, David (2016) China’s huge punt on football needs a heart as well as deep pockets. The Conversation. ISSN 2044-5032

Cockayne, David (2016) Redefining B2B Relationship Marketing: Insight from postmodern Alibaba. Journal of Customer Behaviour, 15 (1). pp. 49-66. ISSN 1475-3928


Cockayne, David and Wright, Len Tiu (2014) Liberating the modern Chinese football fan: a theoretical perspective. In: Marking Asia Group Scholar Global Business, Marketing and Tourism Conference, November 2014, Indonesia.

Cockayne, David (2014) Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China. In: Global Marketing Conference 2014, July 2014, Singapore.

Cockayne, David (2014) Communities of Friends: Alibaba’s Postmodern B2B Signal to the West. In: Academy of Marketing B2B Special Interest Group, March 2014, Bournemouth. (Submitted)

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