Search:
Computing and Library Services - delivering an inspiring information environment

Breakfast, Lunch and Dinner at Tiffany’s: Existentialism and Consumption in Capote’s Novella

Canavan, Brendan (2018) Breakfast, Lunch and Dinner at Tiffany’s: Existentialism and Consumption in Capote’s Novella. Marketing Theory. ISSN 1470-5931

[img]
Preview
PDF - Accepted Version
Download (641kB) | Preview

Abstract

Existentialism has been used within marketing to enrich understanding of consumer motivations and behaviour. Consumption may be used as a means of existential avoidance or facilitator of existential authenticity. However the overlap, mutual support, limitations and nuances of the relationships between existentialism and consumption are underdeveloped. Drawing on the literary tradition of the philosophy, this think piece explores the themes of existentialism and consumption within Truman Capote’s classic fiction. Breakfast at Tiffany’s provides a succinct, engaging and holistic depiction of existential consumption and demonstrates the value of reading literature in enriching marketing theory.

Item Type: Article
Uncontrolled Keywords: Existentialism; Consumption; Truman Capote; Marketing Philosophy; Avoidance; Authenticity; Holly Golightly; Literature; Literature in Marketing; Literary Theory
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
Related URLs:
Depositing User: Brendan Canavan
Date Deposited: 07 Dec 2017 15:39
Last Modified: 27 Jun 2018 08:30
URI: http://eprints.hud.ac.uk/id/eprint/34066

Downloads

Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©