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Customer Perceived Value of Frequent Flyer Programmes: An Empirical Study of Airline Passengers in China

Lib, Zhibin, Quan, Rose, Lau, Marco Chi Keung and Ma, Jie (2016) Customer Perceived Value of Frequent Flyer Programmes: An Empirical Study of Airline Passengers in China. In: Consumerism and Buying Behavior in Developing Nations. IGI Global, pp. 30-52. ISBN 9781522502821

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Abstract

This chapter aims to examine Chinese air passengers' perceived value of the Frequent Flyer Programme (FFP), and its impact on passenger loyalty. The study develops and tests a conceptual model of three dimensions of FFP value (economic, emotional, and social), and passenger loyalty toward FFP (programme loyalty) and the airline (brand loyalty) with a sample of air passengers in China. The results show that emotional value has a positive impact on both programme loyalty and brand loyalty; economic value has a positive impact on programme loyalty only; but social value has no significant impact on either of the loyalty constructs. The chapter provides both theoretical implications to advance consumer research and practical implications for global airline business.

Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
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Depositing User: Jonathan Cook
Date Deposited: 14 Nov 2017 15:52
Last Modified: 14 Nov 2017 15:52
URI: http://eprints.hud.ac.uk/id/eprint/33898

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