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Conceptualising Animation in Rural Communities: The Village SOS Case

McElwee, Gerard, Smith, Rob and Somerville, Peter (2017) Conceptualising Animation in Rural Communities: The Village SOS Case. Entrepreneurship & Regional Development. ISSN 0898-5626

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Abstract

This paper introduces and discusses the concept of animatorship in relation to rural enterprise and development. At its simplest level, animatorship is the art of animating others to achieve their objectives. We develop and apply this concept to understanding community development and community enterprise, with a specific emphasis on rural communities. We present a descriptive, conceptual study of a new concept i.e. animation in the context of entrepreneurship. The fieldwork for this paper took the form of structured face-to-face interviews with community development workers in November-January 2015/2016. These workers actively stimulate, motivate and inspire others and orchestrate situations and people to bring about change through others, not merely doing things for them. They build environments and relationships in which people grow, directing and focusing energies to develop and empower people’s emotional and social lives and relationships through patient, open listening and group conversation.

Item Type: Article
Uncontrolled Keywords: Animation; Animatorship; Rural development; Depleted communities; Villages
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HT Communities. Classes. Races
Schools: Huddersfield Business School
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Depositing User: Jonathan Cook
Date Deposited: 03 Nov 2017 09:10
Last Modified: 16 Dec 2017 05:06
URI: http://eprints.hud.ac.uk/id/eprint/33824

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