Developing a Sustainable Publishing Model for a University Press: A Case Study of the University of Huddersfield, 2011-2015

The University of Huddersfield Press, re-launched in 2010, is an open access publisher of peer reviewed journals, monographs and sound recordings. The research to inform this thesis was conducted between 2011 and 2015. The primary research question of this thesis and accompanying business plan is to demonstrate how the University of Huddersfield Press can establish a viable and innovative business model. Subsidiary research questions are to establish how the output of the Press will contribute to and enhance the University’s strategic objectives and to indicate how the Press, as an open access publisher, can contribute to the world of scholarly communication by increasing the literature on New University Presses. As such, a number of chapters have been published as journal articles. The thesis introduces the University of Huddersfield Press before setting out the motivation, background and focus of the study. The rise of New University Presses (NUPs), the open access movement, the role of the repository and the library as publisher are examined and placed in context to the Press.

The four cases studies included in this thesis are not multiple case studies, rather they are embedded units of analysis in a single practice based case study, which allows the reader to follow a number of different reading paths. The case studies use observation, in depth investigations and a personal account of the author’s work in developing the Press, which will give new insight into open access publishing by NUPs.

The first case study presents data and findings regarding the Press monograph publishing imitative. It draws on external literature and reflections of experience of the Press in order to derive lessons for best practice on future management of the Press. The second case study takes an in depth look at journal publishing within the Press. It looks at how the Huddersfield Open Access Publishing (HOAP) Project was used to launch a number of successful journals using the institutional repository and has helped to build the reputation of the Press in the University and wider community. Lessons learned are examined in order to recommend a more sustainable future for the Press. The third case study involves one of the journals to be published by the Press, Fields: journal of Huddersfield student research. It outlines the rationale for Fields in an institutional context, including the process of setting up an online, open access, multidisciplinary journal for student research. Year one of the project, which saw the journal go from proposal to fully fledged publication, is analysed and lessons learned are discussed. The final case study investigates Huddersfield Contemporary Records (HCR) and presents a case study of music publishing within the University. This case study stands independently and therefore begins with a review of the literature specifically on music industry issues pertinent to HCR. The case study includes a suggested business model and workflow for future releases.

The thesis analyses the results and findings from the case studies in order to suggest a viable and innovative business model for the Press. This addresses questions of sustainability, arising from the case studies. The thesis develops Hahn’s programme and publication level business planning in library publishing before providing evidence of the reputational value of the Press to the University of Huddersfield. This is practically demonstrated in the Business Plan, which outlines the future for the Press for the next five years. The accompanying business plan will help to shape future thinking regarding this form of publishing.