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How to sell your B2C offering globally via e-commerce.

Shaw, Alan (2016) How to sell your B2C offering globally via e-commerce. In: International Marketing Masterclass, 4th Nov 2016, Leeds, UK. (Unpublished)

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Abstract

With Brexit loaming closer, companies in the UK need to start considering how they can sell their B2C offerings globally via e-commerce. This abstract includes the presentation given to representatives of ‘Small and Medium Enterprises’ (SMEs) located in the Yorkshire and Humberside region who were looking to expand their market.

The main objective was to introduce participants to the different routes available when selling online globally from their business direct to the consumer. It included channels through the internet and mobile networks. The main focus was given to the e-commerce portals (internal and external), affiliate marketing partnerships, mobile networks and social media platforms. It included overcoming the hurdles of being found, language, maintaining the relationship, delivery (Including taxes & customs), payment and returns.

Item Type: Conference or Workshop Item (Public Lecture)
Uncontrolled Keywords: E-commerce, International Marketing
Subjects: H Social Sciences > HF Commerce
Schools: Huddersfield Business School
Related URLs:
Depositing User: Alan Shaw
Date Deposited: 31 Oct 2017 12:31
Last Modified: 31 Oct 2017 12:32
URI: http://eprints.hud.ac.uk/id/eprint/33731

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