Chinese Travelers' Group Decision-Making

Song, Hanqun, Wang, Ying and Sparks, Beverley A. (2017) Chinese Travelers' Group Decision-Making. Tourism Analysis. ISSN 1083-5423 (In Press)

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Abstract

This study investigates Chinese travelers’ group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers’ group decision-making from the content (i.e., topics) and the process (i.e., verbal and non-verbal interaction process) perspectives. Analysis of the content of group discussions reveals twelve key topics. Participants’ verbal behaviors are analyzed following Bales’ Interaction Process Analysis, and non-verbal behaviors are examined based on seven non-verbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.

Item Type:	Article
Uncontrolled Keywords:	Group decision-making process; Travel decision-making; Interaction process analysis; Chinese traveler
Subjects:	H Social Sciences > H Social Sciences (General)
Schools:	Huddersfield Business School
Related URLs:	Author Publisher
Depositing User:	Jonathan Cook
Date Deposited:	13 Oct 2017 08:30
Last Modified:	27 Mar 2018 08:31
URI:	http://eprints.hud.ac.uk/id/eprint/33688

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