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Chinese Travelers' Group Decision-Making

Song, Hanqun, Wang, Ying and Sparks, Beverley A. (2018) Chinese Travelers' Group Decision-Making. Tourism Analysis, 23 (4). pp. 561-565. ISSN 1083-5423

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This study investigates Chinese travelers’ group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers’ group decision-making from the content (i.e., topics) and the process (i.e., verbal and non-verbal interaction process) perspectives. Analysis of the content of group discussions reveals twelve key topics. Participants’ verbal behaviors are analyzed following Bales’ Interaction Process Analysis, and non-verbal behaviors are examined based on seven non-verbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.

Item Type: Article
Uncontrolled Keywords: Group decision-making process; Travel decision-making; Interaction process analysis; Chinese traveler
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
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Depositing User: Jonathan Cook
Date Deposited: 13 Oct 2017 08:30
Last Modified: 28 Aug 2021 14:16


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