Song, Hanqun, Wang, Ying and Sparks, Beverley A. (2018) Chinese Travelers' Group Decision-Making. Tourism Analysis, 23 (4). pp. 561-565. ISSN 1083-5423

This study investigates Chinese travelers’ group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers’ group decision-making from the content (i.e., topics) and the process (i.e., verbal and non-verbal interaction process) perspectives. Analysis of the content of group discussions reveals twelve key topics. Participants’ verbal behaviors are analyzed following Bales’ Interaction Process Analysis, and non-verbal behaviors are examined based on seven non-verbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.

Chinese travelers group decision-making.docx - Accepted Version
Restricted to Repository staff only

Download (47kB)
Chinese travelers group decision-making.pdf - Accepted Version
Restricted to Repository staff only

Download (303kB)
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email