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Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges

Roper, Stuart, Hopkinson, Peter, Zils, Markus and Hawkins, Peter (2018) Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges. California Management Review, 60 (3). pp. 71-94. ISSN 0008-1256

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This paper presents an in-depth case study detailing the history, experiences and wider practitioner and policy lessons from a circular economy business model over a thirty-year period highlighting the successes, difficulties and conflicts of adopting a circular economy model. The case is based on interviews, key documents and customer insight. The findings demonstrate how sustained circular economy business practices can deliver significant new revenues, resource productivity and business continuity benefits, but also require managers and practitioners to develop competencies and capabilities, such as balancing linear and circular systems, to address complex and highly dynamic factors including rapid technological shifts and market volatility.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Schools: Huddersfield Business School
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Depositing User: Jonathan Cook
Date Deposited: 29 Sep 2017 11:54
Last Modified: 28 Aug 2021 14:16


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