O'Loughlin, Deirdre M., Szmigin, Isabelle T., McEachern, Morven G., Karantinou, Kalipso, Barbosa, Belem and Fernández-Moya, Eugenie M. (2015) Austere Times: Male Experiences of Liminal Vulnerability. Association for Consumer Research Journal, 43. pp. 633-634. ISSN 2378-1815
Abstract

Drawing on anthropological and gender theories, we investigate the liminal nature of male vulnerability within the context of austerity. From depth interviews with 11 males from 5 European countries, we contribute to the vulnerability and gender literature by revealing the effects of liminal vulnerability on male identities and roles.

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