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On the Application of the Event Portfolio Strategy in the MICE Development of Dalian

Guan, Yuqiao, Fangfang, Shi and Chen, Nan (2016) On the Application of the Event Portfolio Strategy in the MICE Development of Dalian. Journal of Liaoning University (Philosophy and Social Sciences Edition), 44 (3). pp. 89-95. ISSN 1008-3391

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Based on the discussion of Canadian scholars' Getz "Portfolio Optimization" strategy, combined with the problems and challenges of China's convention and exhibition city, this paper takes the exhibition city Dalian as an example, through the interviews with relevant experts in the exhibition industry, As a comprehensive development strategy, which can effectively integrate the number, size and type of exhibition activities in the Chinese environment, and optimize the allocation of resources in the exhibition activities, balance the interests of stakeholders and Promote the sustainable development of the three aspects of the development of the exhibition city has important guiding significance.

Item Type: Article
Uncontrolled Keywords: FSE optimal combination; Exhibition City; Overall development strategy
Subjects: H Social Sciences > HD Industries. Land use. Labor
Schools: Huddersfield Business School
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Depositing User: Jonathan Cook
Date Deposited: 11 Sep 2017 11:32
Last Modified: 28 Aug 2021 12:21


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