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B2C vs B2B communication

Willis, Paul (2018) B2C vs B2B communication. In: International Encyclopedia of Strategic Communication. Wiley-Blackwell. ISBN 978-1-119-01071-5

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Item Type: Book Chapter
Subjects: H Social Sciences > HM Sociology
Schools: Huddersfield Business School
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Depositing User: Katie Ponting
Date Deposited: 01 Sep 2017 15:47
Last Modified: 28 Aug 2021 12:20


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