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Willis, Paul (2018) B2C vs B2B communication. In: International Encyclopedia of Strategic Communication. Wiley-Blackwell. ISBN 978-1-119-01071-5
Metadata only available from this repository.| Item Type: | Book Chapter |
|---|---|
| Subjects: | H Social Sciences > HM Sociology |
| Schools: | Huddersfield Business School |
| Related URLs: | |
| Depositing User: | Katie Ponting |
| Date Deposited: | 01 Sep 2017 15:47 |
| Last Modified: | 28 Aug 2021 12:20 |
| URI: | https://eprints.hud.ac.uk/id/eprint/33093 |
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