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Strategic communication and social marketing in healthcare organisations

Willis, Paul (2013) Strategic communication and social marketing in healthcare organisations. In: Exploring Public Relations (3rd edition). Pearson Education Limited, Harlow, pp. 481-492. ISBN 9780273757771

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: Huddersfield Business School
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Depositing User: Katie Ponting
Date Deposited: 01 Sep 2017 15:29
Last Modified: 01 Sep 2017 15:29
URI: http://eprints.hud.ac.uk/id/eprint/33089

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