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Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

McKie, David and Willis, Paul (2015) Advancing tendencies? PR leadership, general leadership, and leadership pedagogy. Public Relations Review, 41 (5). pp. 628-635. ISSN 0363-8111

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Abstract

What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.

Item Type: Article
Uncontrolled Keywords: Public relations, Leadership, Pedagogy, Self-reflection, Leaderful
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
Depositing User: Sally Hughes
Date Deposited: 22 Aug 2017 15:45
Last Modified: 22 Aug 2017 15:45
URI: http://eprints.hud.ac.uk/id/eprint/32962

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