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Preach wine and serve vinegar: Public relations, relationships and doublethink

Willis, Paul (2015) Preach wine and serve vinegar: Public relations, relationships and doublethink. Public Relations Review, 41 (5). pp. 681-688. ISSN 0363-8111

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Abstract

This article argues that organization–public relationships (OPR) generate challenges for PR as both a practical and theoretical discipline. The investigation is set against the backdrop of the growing pre-occupation with OPR in research and practice. The study highlights disconnections between how the field represents itself in an OPR context and the existence of particular attitudes and practices in each of these areas. It uses the Orwellian concept of doublethink as a conceptual device to tease out these tensions. These contradictions are framed as public relations doublethink and presented as critical propositions designed to illustrate the gaps that can exist between representation and reality. The article also debates the implications of these examples for the practical and theoretical development of public relations using research that considers how organizations listen to stakeholders on-line. It seeks to stimulate further debate through a new conceptualization of social media listening, as well as a set of inter-disciplinary insights concerned with the study of complex phenomenon.

Item Type: Article
Uncontrolled Keywords: Public relations, Organization–public relationships (OPR), Doublethink, Listening, Social media, Phronesis
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
Depositing User: Sally Hughes
Date Deposited: 22 Aug 2017 15:40
Last Modified: 22 Aug 2017 15:40
URI: http://eprints.hud.ac.uk/id/eprint/32961

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