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The affinity credit card as a fundraising tool for charities

Cowton, Christopher J. and Gunn, Christine J. (2000) The affinity credit card as a fundraising tool for charities. International Journal of Nonprofit and Voluntary Sector Marketing, 5 (1). pp. 11-18. ISSN 1465-4520

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Over the past decade or so, many examples of the charity affinity credit card have been launched in the UK. This paper reports the results of a survey of charities that collected quantitative data on the characteristics and progress of more than 20 such cards. The survey also found that several other charities were contemplating following their example, and the paper goes on to identify and discuss some of the issues that should be addressed by any charity thinking of launching its own affinity card.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Schools: Huddersfield Business School
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Depositing User: Jonathan Cook
Date Deposited: 22 Aug 2017 08:55
Last Modified: 28 Aug 2021 12:20


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