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Eye movements reveal the effect of branding on consumer decisions

Krajbich, I., Ratcliff, R., Retzler, Chris, Rangel, A. and Philiastides, Marios (2014) Eye movements reveal the effect of branding on consumer decisions. In: Annual Conference of the Society for NeuroEconomics, 26-28th September 2014, Miami. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Schools: School of Human and Health Sciences
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Depositing User: Christopher Retzler
Date Deposited: 13 Jul 2017 14:50
Last Modified: 13 Jul 2017 21:53
URI: http://eprints.hud.ac.uk/id/eprint/32379

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