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Understanding Risky Behavior: The Influence of Cognitive, Emotional and Hormonal Factors on Decision-Making under Risk

Kusev, Petko, Purser, Harry, Heilman, Renata, Cooke, Alex J., Van Schaik, Paul, Baranova, Victoria, Martin, Rose and Ayton, Peter (2017) Understanding Risky Behavior: The Influence of Cognitive, Emotional and Hormonal Factors on Decision-Making under Risk. Frontiers in Psychology, 8. ISSN 1664-1078

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Abstract

Financial risky decisions and evaluations pervade many human everyday activities. Scientific research in such decision-making typically explores the influence of socio-economic and cognitive factors on financial behavior. However, very little research has explored the holistic influence of contextual, emotional, and hormonal factors on preferences for risk in insurance and investment behaviors. Accordingly, the goal of this review article is to address the complexity of individual risky behavior and its underlying psychological factors, as well as to critically examine current regulations on financial behavior

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
Schools: Huddersfield Business School
Depositing User: Sharon Beastall
Date Deposited: 14 Jun 2017 10:14
Last Modified: 16 Jun 2017 17:57
URI: http://eprints.hud.ac.uk/id/eprint/32227

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