Cowton, Christopher J., Drake, Julie E. and Thompson, Paul (2000) Charities’ bankers: an analysis of UK market shares. International Journal of Bank Marketing, 18 (1). pp. 42-47. ISSN 0265-2323

Whether from a desire to be seen to be socially responsible, in pursuit of perceived profit opportunities, or as a reaction to increased professionalism on the part of charities, UK banks are paying increasing attention to the voluntary sector. Using secondary data, this paper investigates the market shares of banks amongst charities. It reveals that NatWest is the current market leader, but comparisons with a paper published a decade ago suggest that its market share and lead have diminished significantly. Further analysis reveals that one reason for that decline might be the recent growth in the share accounted for by the Co-operative Bank, possibly as a consequence of the introduction of its ethical policy, some of the implications of which are discussed.

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