Lawrence, C., Marr, Norman E. and Prendergast, G.P. (1992) Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry. Asia Pacific Journal of Marketing and Logistics, 4 (1). pp. 37-51. ISSN 1355-5855
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Official URL: http://dx.doi.org/10.1108/eb010231
DOI: 10.1108/eb010231
Abstract
Awareness and understanding of consumers' attitudes towards foreign products can help in designing more effective product, price, promotion, and distribution strategies.
Item Type: | Article |
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Subjects: | H Social Sciences > HD Industries. Land use. Labor T Technology > TL Motor vehicles. Aeronautics. Astronautics |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Cherry Edmunds |
Date Deposited: | 14 Jan 2009 09:38 |
Last Modified: | 28 Aug 2021 10:44 |
URI: | http://eprints.hud.ac.uk/id/eprint/3084 |
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