Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice

Gregory, Anne and White, Jon (2007) Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice. In: Public relations metrics: Research and Evaluation. Routledge, London, pp. 307-317. ISBN 978-0805862737

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URI:

https://eprints.hud.ac.uk/id/eprint/30259

Title:

Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice

Creators:

Gregory, Anne and White, Jon

Editors:

Van Ruler, Betteke, Tkalac Vercic, A. and Vercic, D.

Date:

1 December 2007

Subjects:

H Social Sciences > H Social Sciences (General)

Schools:

Huddersfield Business School

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