Gregory, Anne and White, Jon (2007) Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice. In: Public relations metrics: Research and Evaluation. Routledge, London, pp. 307-317. ISBN 978-0805862737
Metadata only available from this repository.Item Type: | Book Chapter |
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Subjects: | H Social Sciences > H Social Sciences (General) |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Anne Gregory |
Date Deposited: | 29 Nov 2016 11:22 |
Last Modified: | 28 Aug 2021 12:10 |
URI: | http://eprints.hud.ac.uk/id/eprint/30259 |
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