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Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice

Gregory, Anne and White, Jon (2007) Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice. In: Public relations metrics: Research and Evaluation. Routledge, London, pp. 307-317. ISBN 978-0805862737

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
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Depositing User: Anne Gregory
Date Deposited: 29 Nov 2016 11:22
Last Modified: 29 Nov 2016 11:22
URI: http://eprints.hud.ac.uk/id/eprint/30259

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