Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice

Gregory, Anne and White, Jon (2007) Introducing the Chartered Institute of Public Relations initiative : moving on from talking about evaluation to incorporating it into better management of the practice. In: Public relations metrics: Research and Evaluation. Routledge, London, pp. 307-317. ISBN 978-0805862737

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Item Type:	Book Chapter
Subjects:	H Social Sciences > H Social Sciences (General)
Schools:	Huddersfield Business School
Related URLs:	Author
Depositing User:	Anne Gregory
Date Deposited:	29 Nov 2016 11:22
Last Modified:	01 Apr 2018 15:15
URI:	http://eprints.hud.ac.uk/id/eprint/30259

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