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The Fashion Blogosphere: Success from the readers’ perspective

Panchal, Sheena and Cassidy, Tracy Diane (2016) The Fashion Blogosphere: Success from the readers’ perspective. Fashion Style & Popular Culture, 5 (2). ISSN 2050-0726 (In Press)

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Abstract

The role of blogs and bloggers as conduits of fashion information has strengthened through their growing popularity with fashion consumers. Convenience has been identified as a key reason why fashion consumers use the internet and social media, enabling them to quickly and easily find trend information, new products and retailer discounts. While research into blogs and blogging is growing little is given of how blog readers perceive and merit the success of fashion blogs. In this study we aim to promote a better understanding of the characteristics that fashion blog readers’ value as contributing factors of a successful fashion blog. This is achieved through an exploration of blog readers’ opinions and through the identification of key blogging trends focusing on female fashion bloggers and readers. The most significant measure of a blog’s success was found to be how relevant it is to its readers, the qualities of which are revealed in this article.

Item Type: Article
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
G Geography. Anthropology. Recreation > GV Recreation Leisure
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
T Technology > TT Handicrafts Arts and crafts
Schools: School of Art, Design and Architecture
Related URLs:
Depositing User: Tracy Cassidy
Date Deposited: 16 Nov 2016 08:28
Last Modified: 16 Nov 2016 08:28
URI: http://eprints.hud.ac.uk/id/eprint/30137

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