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Cultural Complexes in Professional Ethics

Fawkes, Johanna (2010) Cultural Complexes in Professional Ethics. Journal of Jungian Scholarly Studies, 6 (8). ISSN 1920-986X

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Professions predicated their ethics on idealized self-images and fail to engage with the shadow aspects of the occupational group, this paper argues. Ethical approaches emphasize rules and rationality, though more recently postcolonial and postmodern ethics have opened a space for a Jungian contribution. The paper conceptualizes professions as psychic entities, with an idealized persona, a disowned shadow and the potential for integration, suggesting this as an ethical foundation. Finally, it applies this approach to the emerging profession of public relations (PR). The research approach is hermeneutic, interpreting professional and public relations ethics through the lens of Jungian writing.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
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Depositing User: Johanna Fawkes
Date Deposited: 15 Nov 2016 13:39
Last Modified: 28 Aug 2021 12:09


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