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What is public relations to society? Toward an economically informed understanding of public relations

Halff, Gregor and Gregory, Anne (2015) What is public relations to society? Toward an economically informed understanding of public relations. Public Relations Review, 41 (5). pp. 719-725. ISSN 0363-8111

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Abstract

The notion of public relations contributing to the fabric of society is heavily contested in
the public sphere and under-researched by the academy. The authors of this paper propose
that the study of the relevance of public relations to society can be enlightened by
turning to economics. Using information asymmetry as a framework, the argument is that
public relations can be analyzed as a social institution that both helps to mitigate market
imperfections and consequently increases the efficiency with which society’s resources
are allocated as well as the chances for more market participants to derive value out of
economic transactions

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
Related URLs:
Depositing User: Anne Gregory
Date Deposited: 20 Oct 2016 15:07
Last Modified: 07 Jun 2017 08:13
URI: http://eprints.hud.ac.uk/id/eprint/29814

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