Computing and Library Services - delivering an inspiring information environment

Understanding Mainland Chinese tourists’ motivation and constraints of visiting Taiwan

Song, Hanqun, Liu, Kuo Ning and Huang, Tu Ting (2016) Understanding Mainland Chinese tourists’ motivation and constraints of visiting Taiwan. Journal of China Tourism Research, 12 (3-4). pp. 394-413. ISSN 1938-8160

PDF - Accepted Version
Download (172kB) | Preview


China has been by far the fastest growing source market in recent years, and now is the biggest tourism source market in the world. Mainland Chinese travellers were permitted to directly visit Taiwan in 2008. Within a short period of time, the Mainland Chinese travel market has become the top source market for Taiwan’s tourism industry. However, limited attention has been paid to the travel behaviour of this significant market, such as why and why not Mainland Chinese travellers visit Taiwan. Using interviews, this study identified a list of motivation factors and travel constraint factors. Three themes, intrapersonal, interpersonal, and contextual factors, influenced Mainland Chinese tourists’ intention to visit Taiwan. Particularly, contextual factors, such as ‘the cross-strait relations’ between Mainland China and Taiwan, play a key role in influencing tourists’ visit intention. Like two sides of the same coin, ‘the cross-strait relations’ could be the facilitator to attract Mainland Chinese tourists or the inhibitor to stop Mainland Chinese visiting Taiwan.

Item Type: Article
Subjects: G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
Related URLs:
Depositing User: Sara Taylor
Date Deposited: 29 Sep 2016 15:48
Last Modified: 28 Aug 2021 16:42


Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©