Jeffrey, D., Barden, R.R.D., Buckley, P.J and Hubbard, Nick J. (2002) What Makes for a Successful Hotel? Insights on Hotel Management Following 15 Years of Hotel Occupancy Analysis in England. The Service Industries Journal, 22 (2). pp. 73-88. ISSN 0264-2069
Metadata only available from this repository.Abstract
Time series analyses of daily and monthly occupancy rates in different samples of hotels in England over a 15-year period reveal consistent temporal components of occupancy performance. These differentiate hotels in terms of overall occupancy levels, seasonality, length of season, trend and within-week variations. The components are related to the characteristics of hotels and their management using statistical methods and structured interview surveys, and the factors affecting occupancy performance of hotels are identified and calibrated. The policy implications for the results for successful hotel marketing and management are extracted.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Hotels; Occupancy Performance; Management; Marketing; England |
Subjects: | T Technology > TX Home economics |
Schools: | School of Applied Sciences |
Related URLs: | |
Depositing User: | Catherine Parker |
Date Deposited: | 03 Dec 2008 10:43 |
Last Modified: | 28 Aug 2021 10:43 |
URI: | http://eprints.hud.ac.uk/id/eprint/2816 |
Downloads
Downloads per month over past year
Repository Staff Only: item control page
![]() |
View Item |