The suitability of SROI to assess Social Marketing Campaigns

Shaw, Alan (2014) The suitability of SROI to assess Social Marketing Campaigns. In: ‘Broadening the Scope’ Proceedings ISM Open Conference 2014. The Open University, pp. 57-59.

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Abstract

The objective of this study is to demonstrate how an existing cost based analysis framework can be
utilised to assess either the potential or actual impact of a social marketing campaign. It is based on a case study with People Matters (Leeds) CIC who commissioned the author to analyse the
effectiveness of its social marketing campaigns so that it could demonstrate value and gain
additional funding from the Big Lottery

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URI:

https://eprints.hud.ac.uk/id/eprint/27019

Title:

The suitability of SROI to assess Social Marketing Campaigns

Creators:

Shaw, Alan

Date:

September 2014

Subjects:

H Social Sciences > HF Commerce

Schools: