Sweeney, Eamonn P. and Hardaker, Glenn (1994) The Importance of Organizational and National Culture. European Business Review, 94 (5). pp. 3-14. ISSN 0955534X

Reports the findings of a study which examined the attitudes of East and West German managers to the process of strategic industrial change following German reunification. Acknowledges the importance of organizational and national culture, specifically in relation to the process of strategic management, and notes a number of dissimilarities between the perceptions of the two nationalities towards the changes. Their perceptions provide an indicative insight into the combined organizational/national cultures within which each group was socialized. Makes suggestions for possible future research in this area.

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