Hardaker, Glenn (1998) An integrated approach towards product innovation in international manufacturing organisations. European Journal of Innovation Management, 1 (2). pp. 67-73. ISSN 14601060

Fast product innovation and creativity is driving the development strategies of most nations enjoying high economic growth. The diverse range of technological possibilities creates unprecedented change bringing both product and market uncertainty and as a consequence new challenges for organisations. To meet such challenges organisations need to engender both a responsive and an adaptable approach to market demands. The article provides an insight into the relationship between technological and organisational integration variables and the speed of new product development.

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