The motivation for open innovation access to new product development : the case of Thai dessert SME’s

Quantitative studies of relationship between open innovation (OI) and new product development (NPD) performance have been provided by various authors. Nevertheless, there has been little evidence of qualitative research to explore SMEs’ motivation behind OI access, in support of NPD, and which pattern of OI practice SMEs operate for access. This is one of qualitative studies to fill this knowledge gap. The study provides significant evidence for elucidation of why OI is useful for NPD within context of SMEs. In this study, Thai dessert SMEs are employed as the case.