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Chinese travellers' group decision-making process

Song, Hanqun, Sparks, Beverley and Wang, Ying (2014) Chinese travellers' group decision-making process. In: CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity. The University of Queenland, Brisbane. ISBN 9780987050755

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While the independent Chinese travel market continues to grow there has been very little attention given to how small groups of independent Chinese travellers make a travel decision. Using a travel oriented group decision-making exercise of selecting a destination this study examines the interaction process of group members. Bales (1950) interaction process analysis (IPA) was implemented to guide this study. Both verbal and non-verbal behaviours of group members in the group decision-making were analysed. Findings reveal that verbal message is mainly about task-related information, and non-verbal message is dominated by gesturing, smiling, and nodding

Item Type: Book Chapter
Additional Information: Paper presented at CAUTHE 2014 : Tourism and hospitality in the contemporary world : trends, changes and complexity. Brisbane, Australia 10-13th February 2014
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 23 Sep 2015 11:03
Last Modified: 28 Aug 2021 11:54


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