Computing and Library Services - delivering an inspiring information environment

What Makes Theatrical Performances Successful in China's Tourism Industry?

Song, Hanqun and Cheung, Catherine (2012) What Makes Theatrical Performances Successful in China's Tourism Industry? Journal of China Tourism Research, 8 (2). pp. 159-173. ISSN 1938-8160

PDF - Accepted Version
Download (192kB) | Preview


This study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China.

Item Type: Article
Schools: Huddersfield Business School
Related URLs:
Depositing User: Cherry Edmunds
Date Deposited: 15 Sep 2015 11:44
Last Modified: 28 Aug 2021 17:51


Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©