Projected Images of Major Chinese Outbound Destinations

Hsu, Cathy H.C. and Song, Hanqun (2012) Projected Images of Major Chinese Outbound Destinations. Asia Pacific Journal of Tourism Research, 17 (5). pp. 577-593. ISSN 1094-1665

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Abstract

This study aimed to explore the projected images of major outbound destinations based on popular travel magazines in China. Travel articles on Hong Kong, Macau, Japan, South Korea, Vietnam and Taiwan from 2006 to 2008 were content analyzed. Japan was reported on most, and the projected images of the six destinations are dominated by leisure and recreation, and culture, history and art. Correspondence analysis was used to examine relationships between destinations and popular image attributes. The results showed that South Korea and Macau had distinct projected images, whereas Japan, Taiwan, Hong Kong and Vietnam shared many similar image attributes. Practical implications for destination marketing organizations are provided.

Item Type:	Article
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce
Schools:	Huddersfield Business School
Related URLs:	Author
Depositing User:	Cherry Edmunds
Date Deposited:	15 Sep 2015 11:40
Last Modified:	07 Dec 2016 18:22
URI:	http://eprints.hud.ac.uk/id/eprint/25705

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