Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study

Song, Hanqun and Cheung, Catherine (2010) Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study. International Journal of Tourism Research, 12 (6). pp. 665-679. ISSN 1099-2340

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Abstract

This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service, and tourist-related attributes. The findings on tourist loyalty reveal that most of the respondents would not watch the same theatrical performance alone in the future; however, they would recommend it to others. The study concludes with a discussion of the rich and insightful findings and their implications for tourism industry practitioners.

Item Type:	Article
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater
Schools:	Huddersfield Business School
Related URLs:	Author
Depositing User:	Cherry Edmunds
Date Deposited:	15 Sep 2015 11:59
Last Modified:	10 Dec 2016 12:43
URI:	http://eprints.hud.ac.uk/id/eprint/25681

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