“A great product sells itself,” or does it? Marketing MyReading at the University of Huddersfield

McGuinn, Kate (2015) “A great product sells itself,” or does it? Marketing MyReading at the University of Huddersfield. In: Northern Collaboration Learning Exchange: Strategic Marketing, 23 January 2015, University of Sunderland. (Unpublished)

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URI:

https://eprints.hud.ac.uk/id/eprint/24762

URI:

https://eprints.hud.ac.uk/id/eprint/24762

URI:

https://eprints.hud.ac.uk/id/eprint/24762

Title:

“A great product sells itself,” or does it? Marketing MyReading at the University of Huddersfield

Creators:

McGuinn, Kate

Date:

January 2015

Subjects:

L Education > LB Theory and practice of education > LB2300 Higher Education
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Z Bibliography. Library Science. Information Resources > ZA Information resources

Schools:

Computing and Library Services

Library

Item Type:

Conference or Workshop Item

Presentation Type:

Paper

Depositing User:

Graham Stone

Date Deposited:

07 Jun 2015 11:17

Revision:

Last Modified:

28 Aug 2021 11:51

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Kate_McGuinn_Sunderland_presentation.pptx - Presentation

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