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Did the nonprofit sector become strategic regarding working with businesses?

Al-Tabbaa, Omar (2015) Did the nonprofit sector become strategic regarding working with businesses? In: The Strategic Management Society 35th Annual International Conference, 3rd - 6th October 2015, Denver, Colorado, USA. (Unpublished)

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Nonprofit-business collaboration (NBC) has become an important value creation mechanism for both society and businesses. This value creation process, however, has been rarely considered from the nonprofit perspective, in particular how they plan to attract prospective business partners. We address this gap by investigating the website content of NPOs that actively engage with the business sector. The results show that active-in-collaboration NPOs do have a strategic orientation towards the collaboration with the business sector. Importantly, the analysis reveals four common attributes across the sample, which provide insights into the features of the NBC strategy from the NPOs standpoint.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Schools: Huddersfield Business School
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Depositing User: Omar Al-Tabbaa
Date Deposited: 24 Apr 2015 09:17
Last Modified: 28 Aug 2021 18:15


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